Searching for the right word: Hybrid visual and memory search for words.

In "hybrid search" (Wolfe Psychological Science, 23(7), 698-703, 2012), observers search through visual space for any of multiple targets held in memory. With photorealistic objects as the stimuli, response times (RTs) increase linearly with the visual set size and logarithmically with the memory set size, even when over 100 items are committed to memory. It is well-established that pictures of objects are particularly easy to memorize (Brady, Konkle, Alvarez, & Oliva Proceedings of the National Academy of Sciences, 105, 14325-14329, 2008). Would hybrid-search performance be similar if the targets were words or phrases, in which word order can be important, so that the processes of memorization might be different? In Experiment 1, observers memorized 2, 4, 8, or 16 words in four different blocks. After passing a memory test, confirming their memorization of the list, the observers searched for these words in visual displays containing two to 16 words. Replicating Wolfe (Psychological Science, 23(7), 698-703, 2012), the RTs increased linearly with the visual set size and logarithmically with the length of the word list. The word lists of Experiment 1 were random. In Experiment 2, words were drawn from phrases that observers reported knowing by heart (e.g., "London Bridge is falling down"). Observers were asked to provide four phrases, ranging in length from two words to no less than 20 words (range 21-86). All words longer than two characters from the phrase, constituted the target list. Distractor words were matched for length and frequency. Even with these strongly ordered lists, the results again replicated the curvilinear function of memory set size seen in hybrid search. One might expect to find serial position effects, perhaps reducing the RTs for the first (primacy) and/or the last (recency) members of a list (Atkinson & Shiffrin, 1968; Murdock Journal of Experimental Psychology, 64, 482-488, 1962). Surprisingly, we showed no reliable effects of word order. Thus, in "London Bridge is falling down," "London" and "down" were found no faster than "falling."